A controversial issue in the debate on payments for ecosystem services (PESs) is whether distributional goals should be considered in the design of such schemes. We contribute to this debate by analysing the preferences of citizens of Antananarivo (Madagascar) as potential buyers of forest ecosystem services from a developing country. We conducted a choice experiment to investigate citizens’ willingness to pay to conserve the endemic spiny forests in southwest Madagascar and their preferences for including distributional goals in the design of a PES scheme aimed at spiny forest conservation. We found that respondents were willing to pay for forest conservation and preferred a PES scheme in which the poorest households in a community would receive the largest share of payments over a scheme in which every household would receive the same share, which, in turn, they preferred over a PES scheme in which they would have no information about its distributional impact. In comparing these results with those of a similar survey in a developed country (in Cottbus, Germany), we find that the preference ranking regarding distributional impacts is identical. However, citizens in Cottbus attach greater importance to the consideration of distributive goals in PESs than citizens in Antananarivo.

Livestock breed-related public good functions are often used to justify support for endangered breed conservation despite the fact that little is known about such non-market values. We show how stated preference techniques can be used to assess the non-market values that people place on livestock breeds. Through the application of a case study choice experiment survey in Zamora province, Spain, the total economic value (TEV) of the threatened Alistana–Sanabresa (AS) cattle breed was investigated. An analysis of the relative importance of the non-market components of its TEV and an assessment of the socio-economic variables that influence people’s valuation of such components is used to inform conservation strategy design. Overall, the findings reveal that the AS breed had significant non-market values associated with it and that the value that respondents placed on each specific public good function also varied significantly. Functions related with indirect use cultural and existence values were much more highly valued than landscape maintenance values. These high cultural and existence values (totalling over 80% of TEV) suggest that an AS in situ conservation strategy will be required to secure such values. As part of such a strategy, incentive mechanisms will be needed to permit farmers to capture some of these public good values and thus be able to afford to maintain breed population numbers at socially desirable levels. One such mechanism could be related to the development of breed-related agritourism initiatives, with a view to enhancing private good values and providing an important addition to continued direct support. Where linked with cultural dimensions, niche product market development, including through improving AS breed-related product quality and brand recognition may also have a role to play as part of such an overall conservation and use strategy. We conclude that livestock breed conservation strategies with the highest potential to maximise societal welfare would be those that secure the breed-related functions that people value most, with appropriate in situ conservation interventions and strategies being identified accordingly.

Stated preference valuation surveys, such as choice modelling, are the preferred choice for environmental valuation of water quality improvements. Such willingness to pay (WTP) surveys commonly rely on face-to-face interviews or mail-out questionnaires on a relatively large representative sample of the target population. There is increasing concern that survey respondents may have insufficient information and limited opportunity to deliberate prior to stating their preferences about their WTP. Citizens' juries have been proposed as a novel way to overcome these limitations, providing information from expert witnesses and facilitating informed discussion within the jury, which is composed of members of the affected community. A choice modelling survey, using a 23-person citizens' jury, was conducted to estimate WTP for improvements in water quality in the Bremer River, one of the most polluted waterways in south-east Queensland, Australia. The choice modelling survey conducted pre- and post-exposure of the jurors to expert information about water quality in the Bremer River evaluated the usefulness of the jury process. A significant improvement in juror understanding was found in their responses to the survey. Importantly, following exposure to information from expert witnesses, jurors' educational background ceased to be important in determining their WTP. These findings suggest that citizens' juries could be valuable in overcoming the information problems associated with standard WTP surveys.