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The second chapter continues the examination of class aspiration, but this time from the point of view of those entering the middle and upper-middle classes. Here government policies of affirmative action and Black Economic Empowerment have borne fruit for some. But the benefits of these policies come with strings attached, for the workplace is often experienced as hostile and unwelcoming. Life in the suburbs, even for the nouveau riche, can be alienating. The key texts studied in this chapter, aided by a wealth of ethnography in this area, are popular romances (Sapphire Press, Nollybooks) and ‘chick lit’ (Zukiswa Wanner, Cynthia Jele) aimed at black female South Africans. These texts, it is argued, serve a self-help function, negotiating shifting structures of identity along with changes in lifestyle, affiliation, values and meanings.
Wiradjuri woman, Anita Heiss, is arguably one of the first Aboriginal Australian authors of popular fiction. A focus on the political characterises her chick lit; and her identity as an author is both supplemented and complemented by her roles as an academic, activist and public intellectual. Heiss has discussed genre as a means of targeting audiences that may be less engaged with Indigenous affairs, and positions her novels as educative but not didactic. Her readership is constituted by committed readers of romance and chick lit as well as politically engaged readers that are attracted to Heiss' dual authorial persona; and, both groups bring radically distinct expectations to bear on these texts. Through analysis of online reviews and surveys conducted with users of the book reviewing website Goodreads, I complicate the understanding of genre as a cogent interpretative frame, and deploy this discussion to explore the social significance of Heiss' literature.
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