This purpose of this study is to ascertain U.S. hospitality and tourism management student's perceptions of jobs in the industry. To undertake this, students were asked to identify which factors were important when choosing a career and whether the hospitality and tourism offers these. Additionally, students were asked their perceptions towards a number of dimensions relating to careers in the hospitality and tourism industry. Overall, it is clear that respondents are generally happy with the careers being offered in hospitality and tourism and are committed to pursuing careers in the industry.