This study examines the antecedent role of organizational culture and the mediating role of digital transformation when promoting big data analytics capabilities. Employing the Competing Values Framework, we scrutinize the influence of various cultural typologies, including digital culture on the successful deployment of digital transformation and the enhancement of big data analytics capabilities. Our analysis utilizes Partial Least Squares Structural Equation Modeling on a dataset of 183 firms to evaluate our hypotheses. The findings reveal that adhocratic, digital and hierarchical cultures significantly foster big data analytics capabilities mediated by digital transformation, which is a dynamic process that needs supportive digital and innovative values. In contrast, market and clan cultures exhibit weaker linkages. By providing empirical evidence and practical implications, this study highlights how organizations with a strong adhocratic and digital cultures outperform those with traditional cultures in their digital transformation and big data analytics capabilities efforts.
