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Is culture the glue that holds the social structures of society together? Or are there “culture wars” that fundamentally divide us? Clearly, the answer is somewhere in the middle, and trying to understand precisely how culture and social structure interrelate to unite or divide remains a core sociological endeavor. Social network analysis alone cannot resolve such an enormous puzzle, but its methods provide important tools for formalizing a jointly structural and cultural approach to studying society. In this chapter, we conclude Part II on Seeing Structure by outlining efforts to see dualities in the connections between structure and culture – that is, to study how enduring patterns of interaction interrelate with shared understandings, tastes, meanings, and other attitudinal measures. We also discuss the structural analysis of meanings themselves and the application of social network techniques to cultural phenomena.
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