Extant accounts, both old and new, of the wrongfulness of lying are all inadequate. The common problem with each consists in its unitary structure. Such analyses presuppose that all lies are wrongful in the same way, for the same unifying reason. This assumption, however, does not do justice to the phenomena of lying. This is because lying can be morally objectionable in diverse ways. Thus, I argue for a dialectical shift towards a pluralist approach to the wrongfulness of lying. We should not force unity upon the moral structure of lying when there is actually diversity.