Ageing has become a ubiquitous concern in European policy. Critics have bemoaned that such policies are not so much about older people but rather about finding justification for other policy aims, such as economic growth or technological innovation. However, such critiques do not capture the co-constitutive relationship between ageing and innovation shaping one another. Using the example of the Silver Economy discourse, we show that ageing has not only been reframed under the imperatives of economic and innovation policies, but that ageing itself can also affect those policies. In its formative stages, the Silver Economy was characterised by a number of tensions between, on the one hand, common ageist assumptions about old age and, on the other hand, alternative visions of what ageing could mean as a policy field. However, these potentials have later been domesticated within the broader field of Active and Healthy Ageing. In this Forum Article, we therefore hypothesise what it would mean to take ageing more seriously as a driver of progressive politics as indicated in those formative years of the Silver Economy. Such a speculative take on current old-age policy, we hold, opens up a number of fruitful avenues and new interfaces between critical researchers, practitioners and policy makers interested in driving progressive politics.