Between 2014 and 2018, a period marked by major political and economic upheaval, Brazilian politics shifted sharply to the Right. Presenting qualitative research conducted over 2016–17, this article examines this process from the perspectives of residents of a peripheral São Paulo neighbourhood. Analysis is presented of three broad groups of respondents, each of which mobilised a distinct narrative framework for interpreting the crisis. Based on this, I argue that the rightward turn in urban peripheries embodies not a significant ideological shift, but rather long-term transformations of place and the largely contingent ways these articulate with electoral politics.