Lagos has undergone a cultural transformation in the last decade. Driven by its vast youth population, its creative industries, from art and design to music, film and fashion, are booming. Vogue magazine hails the city as West Africa’s cultural capital, and Nigeria’s music and entertainment industries stand to be its greatest export. And for this young generation of creatives, the Global North no longer resonates as the key tastemaker. As citizens of a boundless world they blend heritage with Western influences but remain deeply rooted in their African culture and express a growing confidence and pride in Africa and African identity.

Lagos has undergone a cultural transformation in the last decade. Driven by its vast youth population, its creative industries, from art and design to music, film and fashion, are booming. Vogue magazine hails the city as West Africa’s cultural capital, and Nigeria’s music and entertainment industries stand to be its greatest export. And for this young generation of creatives, the Global North no longer resonates as the key tastemaker. As citizens of a boundless world they blend heritage with Western influences but remain deeply rooted in their African culture and express a growing confidence and pride in Africa and African identity.