Through computational-assisted analysis of the Weibo corpus of the Chinese Communist Youth League (CYL) spanning from 2013 to 2020, this paper unveils the strategic utilization of fandom culture by the CYL, the youth wing of the ruling party, in its nationalistic propaganda on the internet. Specifically, the CYL deliberately associates with the pop idols of the younger generation on Weibo, harnessing their influence to promote nationalistic content that encompasses both “pride-oriented” and “hostility-oriented” themes. Subsequent analysis reveals a greater propensity for nationalistic content to generate audience response compared to other types of content, particularly when endorsed by these pop idols. This research enriches our understanding of the CYL's propaganda efforts and contributes to the burgeoning scholarship on “soft propaganda” in China.

Extensive research in Western societies has demonstrated that media reports of protests have succumbed to selection and description biases, but such tendencies have not yet been tested in the Chinese context. This article investigates the Chinese government and news media's selection and description bias in domestic protest events reporting. Using a large protest event data set from Weibo (CASM-China), we found that government accounts on Weibo covered only 0.4 per cent of protests while news media accounts covered 6.3 per cent of them. In selecting events for coverage, the news media accounts tacitly struck a balance between newsworthiness and political sensitivity; this led them to gravitate towards protests by underprivileged social groups and shy away from protests targeting the government. Government accounts on Weibo, on the other hand, eschewed reporting on violent protests and those organized by the urban middle class and veterans. In reporting selected protest events, both government and news media accounts tended to depoliticize protest events and to frame them in a more positive tone. This description bias was more pronounced for the government than the news media accounts. The government coverage of protest events also had a more thematic (as opposed to episodic) orientation than the news media.

It appears that nationalism has been on the rise in China in recent years, particularly among online communities. Scholars agree that the Chinese government is facing pressure from online nationalistic and pro-democracy forces; however, it is believed that of the two, nationalistic views are the more dominant. Online nationalism is believed to have pushed the Chinese government to be more aggressive in diplomacy. This study challenges this conventional wisdom by finding that online political discourse is not dominated by nationalistic views, but rather by anti-regime sentiments. Even when there is an outpouring of nationalist sentiment, it may be accompanied by pro-democracy views that criticize the government. By analysing more than 6,000 tweets from 146 Chinese opinion leaders on Weibo, and by decomposing nationalistic discussion by specific topic, this study shows that rather than being monolithically xenophobic, nationalists may have differing sets of views regarding China's supposed rivals. Rather than being supportive of the regime, nationalists may incorporate liberal values to challenge the government. Nonetheless, this liberal dominance appears to provoke a backlash of nationalism among certain groups.

This article examines the prominence of various user categories as opinion leaders, defined as initiators, agenda setters or disseminators, in 29 corruption cases exposed on Sina Weibo. It finds that ordinary citizens made up the largest category of initiators but that their power of opinion leadership was limited as they had to rely on media organizations to spread news about the cases. News organizations and online media were the main opinion leaders. Government and Party bodies initiated a fair number of cases and, despite not being strong agenda setters or disseminators, were able to dominate public opinion owing to the fact that news organizations and online media mainly published official announcements about the cases. Media organizations also played a secondary role as the voice of the people. While individuals from some other user categories were able to become prominent opinion leaders, news workers are likely to be the most promising user category to challenge official propaganda.

Food safety is a matter of intense contestation in the Chinese media. Through three case studies, this article shows that government and corporate elites strive to maintain media hegemony while citizen-consumers and activists engage in counter-hegemonic practices. Under conditions of hegemony, citizen dissent is most likely to take one of two forms: diffused contention or radical protest. Like the yin and yang of civic dissent, these two forms are both the results of, and responses to, state and corporate hegemony.