This essay explores the ongoing debates about the character of early Cistercian monasticism, the dating of early Cistercian documents, and assumptions about the Cistercians’ place in eleventh- and twelfth-century monastic “reform.” It analyzes the Cistercians’ narratives of their foundation in relation to particular moments in the twelfth-century history of the order, drawing on and elaborating recent theories about the dating of these documents. Although the Cistercians often seem the quintessential example of “reformed monasticism,” this essay argues that the earliest Cistercians did not present themselves as reformers but only gradually developed a rhetoric of reform over the course of the twelfth century. Finally, it suggests that reform is less a specific set of changes than it is a rhetorical use of the past that authenticates current practices and affirms that these interpretations of the past must be right and true.