A myth started several years ago and still floats around concerning the origin of Silicon Valley Bank (SVB). The myth goes that the idea of the Bank popped up at a poker game where important men in the Valley got together during one of their outings to play their favorite game. Like a good poker game, the story was told with a straight face. And, as in any good poker game, someone is bluffing. A bluff is a hand that is not the best hand but possesses the power to induce at least one opponent with a better hand to fold first. The poker game origin of SVB is a good bluff perpetuated by SVB’s video clips posted on YouTube.1

As a megacorporation, Alphabet is, by definition, an organizational agent of the highest degree. Nevertheless, it is neither entirely self-defined nor self-created. In particular, it has been shaped by the Silicon Valley context from within which it emerged. Accordingly, the chapter’s first section provides an overview of the key actors and sectors that have helped define, and mythologize, Silicon Valley. Following this, Google’s emergence, success and transformation are described and explained. Then, and in accord with the characteristics detailed in Chapter 2, Alphabet is shown to be a megacorporation. As Alphabet’s global scale and broad scope, monopolistic tendencies, corporate social responsibility concerns and political-economic hybridity are relatively simple to describe, the chapter’s summary notes that it is the megacorporation’s existential impacts – on the extent, and our experience of, the past and the future – that is focused on throughout the book’s second part.