This article focuses on the discussions around female athletes and their emotions in the German and Austrian press of the 1920s. In the course of the sports boom of the interwar years, more and more women participated in public sports competitions and demanded their right to be taken seriously as sportswomen. Their public appearance aroused mixed feelings and heated social debates about how much and what kind of sport was appropriate for women, which were reflected in discussions and narratives around the figure of the “sportsgirl.” Sportsgirls were imbued with a novel emotional style to which ambition and audacity – ways of feeling that were cultivated during competitive sports and that contrasted with traditional bourgeois female feeling rules – were key. Sportsgirls and their emotional style were the subject of many stories, reports, pictures, and articles that were published in the growing sports press of the time – and they were judged and evaluated for the emotional style they embodied. The press was a potent platform and site of the formation of feeling rules; as such, discussions around sportsgirls point to the (embodied) experiences of the athletes and indicate how the emotional style that derived from them was turned into a tool to reshape social conventions and feeling rules for women beyond the sports arena.