‘Reflexiveness’ is a term used for the growth of discussions in archaeology on its history, epistemology, and social relevance. While much of this reflecting refers to the relation of archaeology and nationalism, leading to insights into the politicisation of archaeological research and presentation to the public and the use of the past for ideological purposes, still we can witness many parallels to the use of prehistory for the creation of a European identity. After briefly commenting on discussions on different nationalisms and national and cultural identity, I will present a short history of ideas of Europe, followed by a consideration of two examples of the attempt to create the lacking founding myth of post-cold-war Europe. In the end, it is argued that a ‘Reflexive Theory’ should necessarily replace current rather politically motivated ‘reflexiveness’ and is needed to examine critically the Europeanist notion of European archaeology.