We discuss the role that coherence phenomena can have on the intensity variability of spectral lines associated with maser radiation. We do so by introducing the fundamental cooperative radiation phenomenon of (Dicke’s) superradiance and discuss its complementary nature to the maser action, as well as its role in the flaring behaviour of some maser sources. We will consider examples of observational diagnostics that can help discriminate between the two, and identify superradiance as the source of the latter. More precisely, we show how superradiance readily accounts for the different time-scales observed in the multi-wavelength monitoring of the periodic flaring in G9.62+0.20E.