Focusing on the decades between 1887 and 1936, this article examines the relationship between the Parsi-Iranian network of the printed text—often sustained by abundant visual evidence—and the built environment that then returned onto the published pages of printed books and periodicals. It examines several seminal Parsi and Iranian texts, all of which were published in the Bombay-based Parsi press, containing images of outstanding architectural edifices erected in Iran with Parsi financing to map the broader political discourse on modern reform through the strategy of an artistic revival. The piece foregrounds the codependence of Parsi patronage of print and built architecture. Architecture itself is treated as a text that aimed to ground the instability of language and identity in solid foundations. This codependent relation helped support a modernist discourse on Iranian nationalist rebirth.
