This paper examines and deconstructs the Rio Scale, focusing primarily on the recently published Rio Scale 2.0 concept, from the perspective of a social scientist. I argue that although there is value in developing tools to help astronomers and other scientists communicate their perceptions about the significance of a contact event to the media and the general public, the Rio Scale 2.0 remains problematic conceptually and, thus, does not represent a robust method for assessing or communicating the import of a valid contact. Therefore, it should not be used as a method for informing the media or the general public about scenarios that involve the detection of valid signals suggesting the existence of extraterrestrial intelligence.