This article presents a preliminary, revised life history of Punta Laguna, Yucatan, Mexico, and considers in detail the site's relationship to nearby communities. More specifically, this article presents the results of a type-variety analysis of the cumulative palimpsest of ceramics excavated at the site between 2017 and 2022. Unlike initial studies conducted in the 1980s, the current study suggests that Maya peoples occupied Punta Laguna continuously or recurringly from 600/300 b.c. through a.d. 1500/1550. Punta Laguna is therefore usefully understood as a persistent place. By offering a composite life history of Punta Laguna, this article aims to augment current understandings of the complex social, political, and economic landscape of the northeastern Yucatan Peninsula. It also considers the utility of archaeological studies of persistent places to scholarship on urban sustainability and suggests that research investigating the connections between early occupation and site longevity may prove a fruitful avenue of study. Finally, this article argues that investigations of persistent places may provide a counterweight to the more common focus on collapse and thereby offer a more comprehensive understanding of the Maya past—one that emphasizes the vitality of the Maya present.