Assigning a basic color name to an object and rating the amount of a
particular hue is a fundamental visual capability. Traditional color
scaling studies have used increment flashes or isoluminant stimuli of a
homogeneous color. Natural objects, however, do not contain a single color
but are characterized by a distribution of different chromatic hues. Here
we study color scaling using photographs of natural fruit objects. Stimuli
were either homogeneous spots, digital photographs of fruit objects (e.g.,
banana), or outline shapes of the fruit objects. Stimuli were displayed on
a CRT monitor on a homogeneous white background; its luminance was varied
above and below the medium gray. The chromaticity of the stimuli was
varied in 36 equally spaced chromatic directions in the isoluminant plane
of the Derrington-Krauskopf-Lennie (DKL) color space. For each stimuli,
subjects rated the amount of red, green, blue, and yellow in the stimulus
on a scale from 0–8. In agreement with earlier studies we found that
the positions of the peak ratings for each color do not coincide with the
cardinal axis of DKL color space and are largely invariant under changes
of the background luminance. For the average rating we found a dependence
on background luminance for all colors: yellow ratings increase with
darker backgrounds, whereas ratings for the other colors, in particular
green, decrease. For the fruit objects, we found a selective increase in
the average color rating for the natural fruit color. For example, the
average rating for yellow was 1.7 times higher for the banana images
compared to disc stimuli. No such selective increase was found for outline
shapes. We conclude that the distribution of hues in natural objects with
a characteristic object color can have a profound effect on color scaling
and color appearance.