The purpose of this study was to compare a mnemonic strategy based on concept-driven processing and explicit memory (i.e., verbal elaboration and imagery) to one based on data-driven processing and implicit memory (the method of vanishing cues) in a names and faces learning task. A third training condition that used video presentation was also included. Six American and six German patients with memory impairment attributable to brain injuries of different etiologies attempted to learn the associations between names and faces in each of the three conditions. The mnemonic strategy proved to be the most effective. Discussion focuses on the characteristics of the training procedures and on the nature of the to-be-learned materials as critical determinants of the effectiveness of different training techniques. (JINS, 1995, 1, 29–38.)
