Scholarly analyses of the South African hashtag campus movements of 2015–2016, #RhodesMustFall and #FeesMustFall, have evaluated them in terms of their success in bringing about political change in a linear causal fashion. Through a reading of Thando Mgqolozana’s novel, Unimportance (2014), the history of the University of the Western Cape, as well as scholarly commentary on #RMF and #FMF, this article argues that an attention to the cyclicality of time as it unfolds within the space of the university is crucial for properly understanding the events of 2015–2016.