Finite element (FE) simulations can be used both in the early product development phase to evaluate the performance of developed components as well as in later stages to verify the reliability of functions and components that would otherwise require a large number of physical prototype tests. This requires calibrated material cards that are capable of realistically representing the specific material behavior. The necessary material parameter identification process is usually time-consuming and resource-intensive, which is why the direct inverse method based on machine learning has recently become increasingly popular. Within the neural network (NN) the generated domain knowledge can be stored and retrieved within milliseconds, which is why this method is time and resource-efficient. This research paper describes advantages and potentials of the direct inverse method in the context of the product development process (PDP). Additionally, arising transformation opportunities of the PDP are discussed and an application scenario of the method is presented followed by possible linkage potentials with existing development methods such as shape optimization.