Czechoslovakia as a victorious, yet still fragile post-imperial state, considered censorship and state propaganda to be a necessary tool to secure its legitimacy at home and abroad. From the very beginning, Czechoslovakia defined itself as a democracy with freedom of speech as its basic principle, yet at the same time, it had to deal with inner fragility and outer vulnerabilities. The strategic agenda of people's nutrition, which was closely associated with the perceived competence of state institutions, serves as a litmus test for the state's regulation of press and public speech and the implementation of republican practices and acceptable limits on public discourse. This study analyzes how the new republican state regulated information on food supply shortcomings in the press and at public gatherings. It argues that Czechoslovakia maintained the prewar Habsburg practices of censorship; however, instead of the vaguely defined public interest of the multinational monarchy, it was now used to protect the public interest of “the national state of the Czechoslovaks.” This study analyzes how the government thought about the consistency of its communication during the postwar (supply) crisis, and thus also options of how to shape a clear and positive brand of the state.