Common pooling of knowledge goods requires effective governance institutions to avoid over depletion or under provision. Following recent literature, this chapter treats the institutions of knowledge goods governance as dually coproduced in provision and common pool in consumption. I combine a notion of individual sovereignty from political economy with a scalar analysis of the knowledge content of goods exchanged within a community. Insofar as the economic value of goods depends on knowledge content, and less on physical expression, exchange acts are speech acts. Therefore, communities where individuals have high exchange rights also feature a high form of speech rights. In these contexts, agents contribute to governance as an outcome of their ordinary economic activity. Therefore, entrepreneurship within rules and entrepreneurship to alter rules are not distinct actions. The paper relies on a combination of constitutive and regulative rules within a community, as defined by economic and social rather than geographic or political boundaries. Individuals use sovereign exchange and speech acts to interact within given rules, and in doing so they also contribute to the coproduction of governance, acting at once as both economic and institutional entrepreneurs.

The two main exogenous drivers that have been examined in the environmental strategy literature are institutional and stakeholder influences. Drawing upon the institutional theory, organizations and natural environment and the family business literature the chapter develops insights into institutional influences and logics driving strategy in family firms. Drawing upon our primary data from the winery industry, it examines whether or not institutional forces will have a different influence on environmental sustainability strategies of family-owned firms as compared to non-family firms. Next, beginning with the foundational arguments of stakeholder theory including classification of stakeholders and their influences on a firms’ environmental strategy, the chapter argues that noticeably absent from the environmental sustainability strategy literature is a key stakeholder for family firms- the family. Based on this literature review and insights from our primary data, the chapter developd arguments about the influence of different stakeholders on family versus non-family firms, and how these influences are likely to impact the environmental sustainability strategy of these firms.