The post-Second World War era witnessed the need for new political forms to accommodate the aspirations for national identity of newly decolonized nations within the hegemonic structure of the Cold War. Although both Cold War historiography and postcolonial studies have analysed these phenomena, the place of Latin America in general and Brazil in particular remains fraught with conceptual difficulties, largely due to the very different (post)colonial experience of this region from the rest of the ‘Third World’. This article examines how three Brazilian intellectuals and diplomats observed India from its independence until the annexation of Portuguese India by the Indian Union in 1961. In exploring their peripheral gaze, it shows how Brazilian self-identification with the West, and particularly its complex relationship with the heritage of European colonialism, prevented a truly commensurable experience, despite a sense of commonality with India based on their peripheral position in the global political structure.