In an experimental evaluation of a “friendly visitor” type of program in which adolescents visited senior citizens, it was found that general attitudes toward elderly people (measured by the Semantic Differential developed by Rosencranz and McNevin) improved following weekly contact with specific elderly persons. One of the weaknesses in research on this type of intervention has been the assumption that the quality of the contact was uniform, and the impact of quality was rarely assessed. In the present study, the perceived quality of the experience was found to have a significant impact on improving attitudes. Programs such as the one evaluated here can, therefore, have two outcomes: the provision of service to elderly individuals and the change of negative attitudes toward elderly people.