Drawing on theories of comparative regionalism, this article examines the construction of regionalist frames in Azerbaijan covering the period from 1993 to mid-2023. By examining more than 60 text passages from presidential speeches and statements, the study identifies two framings of regionalism that have dominated presidential discourses in Azerbaijan: the discourse of Turkic solidarity or unity (in the political-security domain) and the narrative of an East-West corridor or the revival of the Silk Road for transport of cargo and hydrocarbon resources (in the economic domain). By constructing these discursive frames, Azerbaijani state leaders crafted an alternative regional order reconstituting the geographic category of “South Caucasus” into a new, spatially broader area. In this formulation, “South Caucasus” is viewed as a central pillar of the Silk Road, and Azerbaijan as one of its focal points or nodes. While the study underscores a key role that actors and ideas play in the formation of regions and regional institutions, it also highlights how social construction of regional identities is embedded in and shaped by historical experiences and country-specific political-economic conditions such as historical memories, experiences of war, collective identities and cultural affinities, geographic location, domestic political economic structures, and international linkages.