How did it become possible to think of a racism without racists? This article tackles this question by looking at the contested interpretation of a racist incident in France. In 1969, Jewish shop owners in Orléans were baselessly accused of kidnapping women in fitting rooms and trafficking them into sexual slavery. This antisemitic agitation rapidly attracted the attention of local authorities, national media, and social scientists, led by sociologist Edgar Morin. Morin’s study made these events into a famous case-study in disinformation, the “rumor of Orléans.” But Morin was only one of several actors who attributed different causes to racism in Orléans. All of them agreed that racism was a serious problem, but they could not agree on its causes. Compared to other incidents at the time which grabbed media attention, the uncertainty of events in Orléans allowed people to debate this. Morin’s contribution was to turn to communications and social psychology to deploy the concept of “rumor.” He dissolved the problem of racism into a problem of communication. This suggests that in order to understand the emergence of “racism without racists,” we have to pay close attention to the context in which theories emerged to make it thinkable, and to the relationship between analyses of racism and communication.
