This paper questions the effects of the state- and nation-building that occurred in the Kingdom of Yugoslavia during the 6 January Dictatorship (1929–1935) and points to the importance of symbols during this process. By using an ethno-symbolist approach and extending it to “banal nationalism,” the article analyzes some of the most prominent and influential symbols from within an everyday environment. Using the Croatian ethnic space as a framework, the article traces the population's attitudes toward the Yugoslav national flag and representations of King Alexander – two of the most forced symbols in the centralized Yugoslav one state and one nation concept of nation-building. The regime possessed all the mechanisms of power necessary to impose these symbols, though most Croats clearly felt no connection to them. Despite severe penalties, they opposed the regime's plans for national reconstruction of the country by displaying Croatian flags and various symbolic representations of Stjepan Radić – as a martyr of the Croatian nation. By linking this problem to specific studies that deal with the development of nationalism, this paper outlines the struggle between Yugoslavism and Croatianism through acceptance and resistance toward the Yugoslav symbolism.