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1 results

  • 8 - Reimbursement, marketing, sales, and product liability

  • Shreefal S. Mehta
  • Book:
    Commercializing Successful Biomedical Technologies
    Published online:
    03 November 2022
    Print publication:
    17 November 2022, pp 363-419

  • Summary

    This chapter simplifies the complex multi-payer healthcare reimbursement market and explains how to position your product for successful reimbursement. The best time to bring reimbursement planning into the product development process is discussed here. The U.S. healthcare system is used as a baseline and the healthcare systems of other countries are reviewed briefly. Reimbursement for devices and administered drugs is based on many factors, and this chapter shows the steps a biomedical product company can take to maximize revenues in the US Healthcare system. The basics of reimbursement – coverage, coding, and payment – are explained in simple terms with diagrams. Case studies help show how individual companies have addressed the reimbursement process for novel breakthrough technologies.