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This chapter presents an academic re-assessment of Gnomeo & Juliet, acknowledging its status as a Shakespearean adaptation for young children whilst also moving beyond this superficial evaluation. Whilst Asbury has his version of Shakespeare’s ‘star-cross’d lovers’ survive and unite their rival factions – a choice which clearly makes the story more palatable for children – the film earns this happy ending. It does so both through its echoes of and engagement with Shakespearean comedy (particularly A Midsummer Night’s Dream), and through its intertextuality with cinematic history, British culture and heritage and the Shakespearean canon. Asbury astutely makes his film appeal equally to three distinct audiences: young children, adults and Shakespeare aficionados – emulating the critically and commercially successful approach of Pixar Animation Studios in creating animated cinema which simultaneously connects authentically with multiple discrete demographics.
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