The rapid advances in brain imaging technology over the past 20 years are affording new insights into cortical processing hierarchies in the human brain. These new data provide a complementary front in seeking to understand the links between perceptual and physiological states. Here we review some of the challenges associated with incorporating brain imaging data into such “linking hypotheses,” highlighting some of the considerations needed in brain imaging data acquisition and analysis. We discuss work that has sought to link human brain imaging signals to existing electrophysiological data and opened up new opportunities in studying the neural basis of complex perceptual judgments. We consider a range of approaches when using human functional magnetic resonance imaging to identify brain circuits whose activity changes in a similar manner to perceptual judgments and illustrate these approaches by discussing work that has studied the neural basis of 3D perception and perceptual learning. Finally, we describe approaches that have sought to understand the information content of brain imaging data using machine learning and work that has integrated multimodal data to overcome the limitations associated with individual brain imaging approaches. Together these approaches provide an important route in seeking to understand the links between physiological and psychological states.