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1 results

  • Chapter 7 - Recruitment to QAnon

  • from Part II - Recruiting and Maintaining Followers
  • Edited by Monica K. Miller, University of Nevada, Reno
  • Book:
    The Social Science of QAnon
    Published online:
    14 September 2023
    Print publication:
    28 September 2023, pp 104-120

  • Summary

    This chapter examines research about recruitment to political and new religious movements from the 1960s, 70s, and 80s, contrasting those results with the meager research base on participants in QAnon, noting similarities and differences. The major finding from the earlier research was that young people participated of their own volition as an expression of their human agency. They were not “brainwashed”. This key finding is generally applicable to QAnon participants, although QAnon devotees are typically older and often were recruited through social media and the internet. Social psychological theories such as “foot-in-the-door” and what happens when prophecies fail are applied to QAnon recruitment as well. The chapter ends with suggestions for research needed to fully understand QAnon recruitment.