Interest in the study of rhetoric and its effects has, of late, seen a notable increase in literary circles. This is understandable, given the whole tendency of current literary theory, but one might equally understandably suppose that that tendency would long postdate Greek poetry of the Archaic period. It would be striking, then, to discover here—at the earliest extant stratum of western literature—a vital interest in the nature of human communication, in its sociological and political effects, and in its relationship to what we have come to think of as artistic creativity. And yet, I submit, that is just what we do discover.
In the case of the Iliad and the Odyssey, the task of extrapolating a synthetic theory of rhetoric would be a complex one, because so much of the text is couched in what Benveniste calls ‘histoire’, i.e. ‘historical narration’—that is, rather than the narrator's addressing the audience, implicitly or explicitly, in a direct I/you relation, both are looking away towards a third point, the site of the dramatic action. Moreover, rather than engage the reader/audience in the consideration of some abstract disquisition, the poet presents a muthos, i.e. represents a series of actions. Much more of Hesiod's verse, however, is in the form of what Benveniste calls ‘discours’, or ‘discourse’, which is directed precisely to the reader/audience. Even the narrative portions of Hesiod often have what we might term a frankly philosophical application; that is, the purpose of the narrative is didactic and, typically, ethical.