Research Article
Editorial: Novus Ordo Seclorum for the Journal of Advertising Research?
-
- Published online by Cambridge University Press:
- 01 July 2003, p. 1
-
- Article
- Export citation
CONSUMER RESPONSES
American Media and the Smoking-related Behaviors of Asian Adolescents
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 2-11
-
- Article
- Export citation
Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents”
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 12-13
-
- Article
- Export citation
Effects of Differential Enhancements on Mail Response Rates
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 14-15
-
- Article
- Export citation
Do Customers Believe in Automobile Industry Rebate Incentives?
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 16-24
-
- Article
- Export citation
THE WEB
Love at First Site? A Study of Website Advertising Effectiveness
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 25-33
-
- Article
- Export citation
Measuring Web Advertising Effectiveness in China
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 34-49
-
- Article
- Export citation
What Do Customers Consider Important in B2B Websites?
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 50-61
-
- Article
- Export citation
MEASUREMENT
Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 62-77
-
- Article
- Export citation
Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 78-85
-
- Article
- Export citation
How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 86-95
-
- Article
- Export citation
TWO CRITICAL ISSUES: CREATIVITY AND GENDER
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 96-110
-
- Article
- Export citation
Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 111-129
-
- Article
- Export citation
BOOK REVIEW
Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.
-
- Published online by Cambridge University Press:
- 01 July 2003, pp. 130-132
-
- Article
- Export citation