In 1974, Barry Farber, a nationally syndicated broadcaster, placed a full-page ad in Penthouse magazine. The ad, entitled “What Turns You On?”, was an appeal to those who had been having unusual forms of sexual relations and to those who had been suppressing their sexual fantasies (resulting in abstention from all sexual activity) to write letters detailing those fantasies to The Project. The Project was founded by Farber as a sexual minority research and education center, as well as a therapy workshop for fantasists.

A performance was created from the letters received in response to the ad. Seven fantasies (six of the seven fantasists selected were male) were reconstructed precisely according to the letters. In some cases, the fantasist was invited to direct her/his particular segment.

The performance, Another Way To Love, is staged in a large loft in New York City at 127 Grand Street.