Recent Fabry-Pérot observations towards the galaxy NGC 1325 with the Southern African Large Telescope (SALT) led to the serendipitous discovery of an emission feature centered at 661.3 nm arising from material in the interstellar medium (ISM) of our Galaxy; this emission feature lies at the wavelength of one of the sharper and stronger diffuse bands normally seen in absorption. The flux of the feature is 4.2 ± 0.5 × 10−18 es−1 cm−2 arcsec−2. It appears that this is the first observation of emission from a diffuse band carrier in the ISM, excited in this case by the interstellar radiation field. We present the discovery spectra and describe follow-up measurements proposed for SALT.