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IDENTIFICATION OF TECHNOLOGY INTEGRATION CHALLENGES AT TWO GLOBAL AUTOMOTIVE OEMS

Part of: Systems Engineering and Design

Published online by Cambridge University Press:  11 June 2020

I. Alonso Fernández ,
M. Panarotto  and
O. Isaksson
I. Alonso Fernández*
Affiliation:
Chalmers University of Technology, Sweden
M. Panarotto
Affiliation:
Chalmers University of Technology, Sweden
O. Isaksson
Affiliation:
Chalmers University of Technology, Sweden
*
*[email protected]

Abstract

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Platform design has been firmly established in the automotive industry as a strategy to provide wider product variety while maintaining cost effective production. But this strategy can struggle to keep up with the pace and nature of emerging technologies. This paper reviews the existing approaches to modelling product platforms, and showcases the challenges at OEMs introducing new technological innovations in their platforms. A gap is identified in the methods to assess the ability of existing platforms to integrate new technologies whenever they become available.

Keywords

product platformtechnology developmentproduct architecturedecision makinginnovation
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 2245 - 2254
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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