Since 1970, farming income in the UK has declined by 36% in real terms (Gretton Report. CLA 1985). Over the same period there has been a marked increase in the production of all the main agricultural commodities in the EC. This has resulted in the supply exceeding demand at existing level of support prices. The cost to the EC commission and to the UK government of supporting this excess production is a serious burden. Over the last forty year3 there has been a huge expansion in countryside recreation in the UK with 84% of people visiting the country at least once a year (NCRS.1984). ‘The reason is not only more individual spare time and money for leisure pursuits but also an upsurge in demand for access to fresh air, fresh views and fresh activities’ (C.C. CCP.224 .1987). At present, the UK government is seeking to reduce the financial support for the production of agricultural commodities and to provide encouragement for alternative uses of land. Section 22 of the Agricultural Act 1986 makes grant aid available for ancillary businesses on or adjacent to farms.