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Douglas B. Ward. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia, PA: Temple University Press, 2010. vii + 228 pp. ISBN 978-1-4399-0015-4, $54.50 (cloth).

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Douglas B. Ward. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia, PA: Temple University Press, 2010. vii + 228 pp. ISBN 978-1-4399-0015-4, $54.50 (cloth).

Published online by Cambridge University Press:  18 February 2015

Janice M. Traflet
Janice M. Traflet*
Affiliation:
Bucknell University
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Enterprise & Society , Volume 12 , Issue 3 , September 2011 , pp. 682 - 685
Copyright
Copyright © The Author(s) 2011. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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