With the rise of the cultural and creative industry, rural cultural and innovative products are gradually receiving market attention. Patients with mood disorders often require special psychological treatment due to emotional fluctuations and social difficulties. This study aims to explore the application of folk culture in the design of cultural and creative products and the therapeutic effect of combining rational emotional therapy on patients with mood disorders.

The study selected 50 rural cultural and creative products and analyzed their folk cultural elements in-depth. At the same time, 100 patients with mood disorders were selected and divided into experimental and control groups. A 6-month treatment period was conducted using cultural and creative products and a rational emotional therapy experimental group. The control group received routine treatment. The patient’s condition was evaluated using the Mood Disorder Questionnaire (MDQ).

The results show that in the design of cultural and creative products, folk culture can increase the product’s emotional value and market recognition. After six months of treatment, the experimental group patients’ emotional stability and social function significantly improved, and the total effective treatment rate reached 91%.

The folk cultural elements in rural cultural and creative products can add profound cultural value and improve market competitiveness. Combining rational emotional therapy can provide effective treatment methods for patients with mood disorders.