Social anxiety disorder is characterized by avoidance of interpersonal relationships and a generalized impairment of emotion recognition and regulation. Protecting the individual’s consumer rights can be difficult when this emotion is expressed in consumer relationships. Compared with other therapies, Emotionally Focused Therapy focuses more on the individual’s emotional processing. Therefore, the study proposes to use emotion-focused therapy and psychological distance theory to intervene in patients with social anxiety disorder and help them better control their emotional management.

Consumers with social anxiety disorder were selected as research subjects and randomly divided into an experimental group (conventional psychological intervention) and a control group (emotion-focused therapy combined with psychological distance-related theory), respectively, to provide reasonable guidance for individual emotions. Before and after the experiment, the results were analyzed with the help of the Social Anxiety Subscale of the Self-Consciousness Scale and SPSS23.0.

After the experimental intervention, it was found that there was a statistically significant difference between the social anxiety scale scores of the two groups of patients (P<0.05), and the total scale scores of the experimental group and the control group were (12.34 ± 4.28) and (18.17 ± 2.13), respectively.

Emotional aggregation therapy can better enable social anxiety disorder patients to focus more on their own emotions, and psychological distance theory research can invariably draw closer to the degree of closeness between the intervener and the interviewees so that the efficacy of the treatment has a high degree of applicability and effectiveness.