With the rapid development of cross-border e-commerce, consumers often face psychological anxiety disorders when making international shopping. However, there are still relatively few studies on the impact of cross-border e-commerce model innovation on consumer psychological anxiety disorder.

100 cross-border e-commerce consumers were selected for the experiment, and the data were collected by questionnaire survey. The study sample included consumers from different regions and different age groups. Stanford Acute Stress Response Questionnaire (SASRQ) and 3-Minute Delirium Diagnosis Scale (3D-CAM) were used to assess the mental health status of the subjects, while SPSS23.0 was used for statistical analysis and regression analysis to analyze the impact of cross-border e-commerce model innovation on consumer psychological anxiety disorders.

The results show that cross-border e-commerce model innovation has a significant impact on consumer psychological anxiety disorder. Innovative payment methods and logistics methods can reduce consumers’ sense of unease and reduce their psychological pressure during the shopping process. At the same time, innovative shopping experiences and customer service can provide consumers with a better experience and ease their psychological anxiety.

The innovation of a cross-border e-commerce model can effectively reduce the psychological anxiety disorder of consumers. In order to improve the shopping experience and satisfaction of consumers, cross-border e-commerce enterprises should focus on innovating payment methods, logistics methods, shopping experience and customer service. Personal characteristics also need to be considered in the model innovation of cross-border e-commerce to meet the needs of different consumer groups.