We are sympathetic with the broad aims of Perruchet & Vinter's “mentalistic” framework. But it is implausible to claim, as they do, that human cognition can be understood without recourse to unconsciously represented information. In our view, this strategy forsakes the only available mechanistic understanding of intelligent behaviour. Our purpose here is to plot a course midway between the classical unconscious and Perruchet &Vinter's own noncomputational associationism.