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Capturing the essence of decision making should not be oversimplified

Published online by Cambridge University Press:  26 February 2014

Ewa Joanna Godzińska  and
Andrzej Wróbel
Ewa Joanna Godzińska
Affiliation:
Department of Neurophysiology, Nencki Institute of Experimental Biology PAS, PL 02-093 Warsaw, Poland. [email protected]://www.nencki.gov.pl/en/[email protected]://vslab.nencki.gov.pl
Andrzej Wróbel
Affiliation:
Department of Neurophysiology, Nencki Institute of Experimental Biology PAS, PL 02-093 Warsaw, Poland. [email protected]://www.nencki.gov.pl/en/[email protected]://vslab.nencki.gov.pl
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Abstract

Bentley et al. propose a thought-provoking approach to the question of causal factors underlying human choice behavior. Their map model is interesting, but too simplified to capture the essence of decision making. They disregard, among other matters, qualitative differences between various subcategories of social influences, and the role of neurobiological factors engaged in interdependent individual and social decision-making processes.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 1 , February 2014 , pp. 85
Copyright
Copyright © Cambridge University Press 2014 

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