Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Books
  3. Mexican Multinationals
  • Cited by 1
Publisher:
Cambridge University Press
Online publication date:
December 2018
Print publication year:
2018
Online ISBN:
9781108616843
DOI:
https://doi.org/10.1017/9781108616843
Subjects:
Entrepreneurship and Innovation, International Business, Management
Information

Book description

Over the past two decades, emerging market multinationals have become an important force in international business. This book provides a better understanding of the actions and strategies used by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. It is the first book to provide an in-depth look at Mexican multinationals, or 'Multimexicans'. These include some of the leading firms in the world, such as the construction materials producer Cemex and the tortilla maker Grumasa, as well as smaller but innovative firms such as the theme park Kidzania and the cinema multicomplex Cinepolis. This comprehensive analysis contains case studies written by local industry experts on these and other firms, across twenty-two industries. The lessons drawn will be of interest to researchers, students, and consultants, as well as managers and executives of firms in other emerging markets looking to upgrade capabilities and expand abroad.

Reviews

'This book offers a deep dive into an important topic in an important emerging economy, Mexico. Its case studies cover the broadest range of industries of any book on the topic - from agriculture and mining to manufacturing and education and everything in between. It is a treasure house of insights on Mexican multinationals. A must-read for international business scholars and managers everywhere.'

Ravi Ramamurti - Director, Center for Emerging Markets, Northeastern University, Massachusetts

Refine List

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

Contents

Page 1 of 2

Contents

Page 1 of 2

Metrics

Altmetric attention score

Full text views

Total number of HTML views: 0
Total number of PDF views: 0 *
Loading metrics...

Book summary page views

Total views: 0 *
Loading metrics...

* Views captured on Cambridge Core between #date#. This data will be updated every 24 hours.

Usage data cannot currently be displayed.