Book contents
- Frontmatter
- Contents
- Introduction
- 1 Making Media: Production, Practices, and Professions
- Production
- Research
- 2 Media Industries: A Decade in Review
- 3 Media Production Research and the Challenge of Normativity
- 4 Access and Mistrust in Media Industries Research
- 5 Cultural and Creative Industries and the Political Economy of Communication
- 6 The Platformization of Making Media
- Economics and Management
- 7 The Disappearing Product and the New Intermediaries
- 8 Value Production in Media Industries and Everyday Life
- 9 Transformation and Innovation of Media Business Models
- 10 Shifts in Consumer Engagement and Media Business Models
- 11 Media Industries’ Management Characteristics and Challenges in a Converging Digital World
- Policy
- 12 Global Media Industries and Media Policy
- 13 Media Concentration in the Age of the Internet and Mobile Phones
- Practices
- Innovation
- 14 Making (Sense of) Media Innovations
- 15 Start-up Ecosystems Between Affordance Networks, Symbolic Form, and Cultural Practice
- Work Conditions
- 16 Precarity in Media Work
- 17 Making It in a Freelance World
- 18 Diversity and Opportunity in the Media Industries
- 19 Labour and the Next Internet
- Affective Labour
- 20 Affective Labour and Media Work
- 21 Affective Qualities of Creative Labour
- 22 A Business of One or Nurturing the Craft: Who are You?
- Professions
- Music
- 23 Music in Times of Streaming: Transformation and Debate
- 24 Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
- Television
- 25 Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television
- 26 Flexibility, Innovation, and Precarity in the Television Industry
- Social Media
- 27 Creator Management in the Social Media Entertainment Industry
- 28 #Dreamjob: The Promises and Perils of a Creative Career in Social Media
- Public Relations and Advertising
- 29 Redefining Advertising in a Changing Media Landscape
- 30 Perceptions and Realities of the Integration of Advertising and Public Relations
- Digital Games
- 31 Game Production Logics at Work: Convergence and Divergence
- 32 Reflections on the Shifts and Swerves of the Global Games Industry
- Journalism
- 33 ‘It Never Stops’: The Implicit Norm of Working Long Hours in Entrepreneurial Journalism
- 34 Transmedia Production: Key Steps in Creating a Storyworld
- Conclusion
- 35 Making Media: Observations and Futures
- Author Biographies
2 - Media Industries: A Decade in Review
Published online by Cambridge University Press: 24 November 2020
- Frontmatter
- Contents
- Introduction
- 1 Making Media: Production, Practices, and Professions
- Production
- Research
- 2 Media Industries: A Decade in Review
- 3 Media Production Research and the Challenge of Normativity
- 4 Access and Mistrust in Media Industries Research
- 5 Cultural and Creative Industries and the Political Economy of Communication
- 6 The Platformization of Making Media
- Economics and Management
- 7 The Disappearing Product and the New Intermediaries
- 8 Value Production in Media Industries and Everyday Life
- 9 Transformation and Innovation of Media Business Models
- 10 Shifts in Consumer Engagement and Media Business Models
- 11 Media Industries’ Management Characteristics and Challenges in a Converging Digital World
- Policy
- 12 Global Media Industries and Media Policy
- 13 Media Concentration in the Age of the Internet and Mobile Phones
- Practices
- Innovation
- 14 Making (Sense of) Media Innovations
- 15 Start-up Ecosystems Between Affordance Networks, Symbolic Form, and Cultural Practice
- Work Conditions
- 16 Precarity in Media Work
- 17 Making It in a Freelance World
- 18 Diversity and Opportunity in the Media Industries
- 19 Labour and the Next Internet
- Affective Labour
- 20 Affective Labour and Media Work
- 21 Affective Qualities of Creative Labour
- 22 A Business of One or Nurturing the Craft: Who are You?
- Professions
- Music
- 23 Music in Times of Streaming: Transformation and Debate
- 24 Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
- Television
- 25 Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television
- 26 Flexibility, Innovation, and Precarity in the Television Industry
- Social Media
- 27 Creator Management in the Social Media Entertainment Industry
- 28 #Dreamjob: The Promises and Perils of a Creative Career in Social Media
- Public Relations and Advertising
- 29 Redefining Advertising in a Changing Media Landscape
- 30 Perceptions and Realities of the Integration of Advertising and Public Relations
- Digital Games
- 31 Game Production Logics at Work: Convergence and Divergence
- 32 Reflections on the Shifts and Swerves of the Global Games Industry
- Journalism
- 33 ‘It Never Stops’: The Implicit Norm of Working Long Hours in Entrepreneurial Journalism
- 34 Transmedia Production: Key Steps in Creating a Storyworld
- Conclusion
- 35 Making Media: Observations and Futures
- Author Biographies
Summary
Since 2008, there has been a stunning expansion in research, teaching, and collective conversation on the media industries. This chapter highlights some of the most compelling, inspiring, and provocative scholarship in the field to be published in the past decade, focusing on four areas: creative labour and media work, digital distribution, platforms and algorithmic culture, and infrastructure.
Introduction
In March 2008 – roughly ten years prior to the writing of this chapter – we composed the introduction to our twenty-article edited volume, Media Industries: History, Theory, and Method. The process of drafting the book's introduction marked the final step in a roughly three-year editorial process, driven by our desire to initiate a dynamic conversation amongst scholars working in such fields as film and media studies, sociology, anthropology, journalism, communication, economics, and more.
Two key forces motivated us to publish Media Industries. First, we believed the dramatic industrial transformations of the time merited heightened attention from qualitatively oriented, critically minded scholars working in humanistic traditions. Notable developments circa 2007-2008 included the continued diffusion of broadband and mobile devices; the ever-increasing dominance of cable and satellite television accompanied by the growing commercial viability of nicheoriented content; the heightened market power and cultural influence of regional media corporations in countries including Brazil, India, and China; the accelerated privatization and deregulation of media across the globe; the ongoing ascent of a new wave of search engines including Yahoo! and Google; the rapid growth of brand-new social media platforms such as Twitter and Facebook plus the expansion of just-launched online video services including YouTube and Hulu; the progressive reorientation of the screen industries in the wake of the boom-and-bust cycle of DVD as well as growing competition posed by then-largely-DVD-by-mail service, Netflix; and the political and economic turmoil accompanying the final years of the Presidency of George W. Bush.
Second, we sought to use our collection as a means of uniting what we perceived to be existent, but frequently disconnected conversations about the media industries. We were inspired by the rich body of existing scholarship – in fact, many of our contributors had played a part in generating that work. But we also felt the frustration of operating within disciplinary silos, and the lack of precise terminology within which to engage with the industrial developments then taking place.
- Type
- Chapter
- Information
- Making MediaProduction, Practices, and Professions, pp. 31 - 44Publisher: Amsterdam University PressPrint publication year: 2019