Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Notes on contributors
- Acknowledgments
- Introduction
- 1 Synovus Financial Corporation: “Just take care of your people”
- 2 FedEx Freight – Putting people first
- 3 The role of values in high-risk organizations
- 4 Spirituality and leadership in the Marine Corps
- 5 HomeBanc Mortgage Corporation: quest to become America's most admired company
- 6 Leadership lessons from Sarah: values-based leadership as everyday practice
- 7 Leadership values that enable extraordinary success
- 8 Principled leadership: a framework for action
- 9 Forgiveness as an attribute of leadership
- 10 Values and leadership in organizational crisis
- 11 Making more Mike Stranks – teaching values in the United States Marine Corps
- Index
5 - HomeBanc Mortgage Corporation: quest to become America's most admired company
Published online by Cambridge University Press: 06 July 2010
- Frontmatter
- Contents
- List of figures
- List of tables
- Notes on contributors
- Acknowledgments
- Introduction
- 1 Synovus Financial Corporation: “Just take care of your people”
- 2 FedEx Freight – Putting people first
- 3 The role of values in high-risk organizations
- 4 Spirituality and leadership in the Marine Corps
- 5 HomeBanc Mortgage Corporation: quest to become America's most admired company
- 6 Leadership lessons from Sarah: values-based leadership as everyday practice
- 7 Leadership values that enable extraordinary success
- 8 Principled leadership: a framework for action
- 9 Forgiveness as an attribute of leadership
- 10 Values and leadership in organizational crisis
- 11 Making more Mike Stranks – teaching values in the United States Marine Corps
- Index
Summary
HomeBanc Mortgage Corporation (“HomeBanc”) is a residential mortgage lender headquartered in Atlanta, Georgia. HomeBanc went public in July of 2004 and is one of the Southeast's largest home mortgage originators, employing over 1,300 associates. HomeBanc closes about $6 billion in loans a year and services a mortgage portfolio in excess of $3 billion. HomeBanc originates its business primarily through retail outlets and commissioned sales people who are among the most productive in the industry. HomeBanc's “corporate scorecard” places employee satisfaction first, believing all other important business metrics – customer satisfaction, market share, and profitability in that order – will follow from building a workplace to which employees are thrilled to come to every day.
This chapter will strive to explain the special features of HomeBanc, its values-based leadership, and what employees think of the firm – that is, how HomeBanc has captured the hearts of its employees. To this end, I will include many illustrative quotes taken from their 2003 Employee Survey:
HomeBanc is special because we live daily what we have written on our walls … our vision, mission, and credo are not decorations for the board room or well-written script for marketing materials, but they are the definition of our culture. We all strive to become “America's Most Admired Company” by becoming the type of individuals Americans admire – honest, professional, respectful, courteous, truthful, humble, compassionate, giving, enthusiastic, and caring. Our vision was generated in the heart of our executive team but would have died there had it not been lived out daily and delivered in actions to managers and leaders and carried on to the people that fulfill the daily operations.
HomeBanc Center, 2003 GPTW Survey, “Comments”)- Type
- Chapter
- Information
- Leading with ValuesPositivity, Virtue and High Performance, pp. 87 - 107Publisher: Cambridge University PressPrint publication year: 2006