Book contents
- Frontmatter
- Contents
- Foreword
- Preface
- Acknowledgments
- Abbreviations
- Introduction: The Invisible Infrastructure of Innovation
- PART I INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY
- PART II BASICS OF MANAGING INTELLECTUAL PROPERTY IN ORGANIZATIONS
- PART III STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY
- 8 Becoming Strategic
- 9 Strategy Tools: Policies and Practices for Managing Intellectual Property
- 10 A Menu of Strategy Options
- 11 Evaluating Internal Resources and the External Environment
- 12 Placing a Financial Value on Intellectual Property Assets
- 13 Accessing Innovations of Others
- 14 Acquiring and Policing Intellectual Property Rights
- 15 Doing Innovation Deals
- PART IV STRATEGIES ON A GLOBAL STAGE
- APPENDIX A Excerpts from TRIPS Agreement
- APPENDIX B Intellectual Property Non-Policy
- APPENDIX C Intellectual Property Assessment Questionnaire
- APPENDIX D Research Tools for Obtaining Intellectual Property Information
- Bibliography
- Index
8 - Becoming Strategic
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Foreword
- Preface
- Acknowledgments
- Abbreviations
- Introduction: The Invisible Infrastructure of Innovation
- PART I INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY
- PART II BASICS OF MANAGING INTELLECTUAL PROPERTY IN ORGANIZATIONS
- PART III STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY
- 8 Becoming Strategic
- 9 Strategy Tools: Policies and Practices for Managing Intellectual Property
- 10 A Menu of Strategy Options
- 11 Evaluating Internal Resources and the External Environment
- 12 Placing a Financial Value on Intellectual Property Assets
- 13 Accessing Innovations of Others
- 14 Acquiring and Policing Intellectual Property Rights
- 15 Doing Innovation Deals
- PART IV STRATEGIES ON A GLOBAL STAGE
- APPENDIX A Excerpts from TRIPS Agreement
- APPENDIX B Intellectual Property Non-Policy
- APPENDIX C Intellectual Property Assessment Questionnaire
- APPENDIX D Research Tools for Obtaining Intellectual Property Information
- Bibliography
- Index
Summary
This third part of the book is organized around the steps of strategic management of intellectual property, and the first section deals with the first step – planning. Chapter 8 describes a hierarchy of IP management beginning with the lowest level, nonmanagement, to defensive, cost control, profit center, integrated, and visionary levels. To move up this scale, an IP manager should form a strategy, define goals, assess internal human resources and intellectual property resources, study the environment, develop a management plan, and implement it. These are the basics for becoming strategic.
To succeed, innovators, business and public managers, academics, and politicians shaping intellectual property policy must all know the basics of IP management and be aware of how IP law affects them in their day to day decisions and practices. These basics can be readily understood without any specialized training in law, business, economics, or science.
LEVELS OF IP MANAGEMENT
Intellectual property can be managed well or poorly. People who lack basic literacy about the differences between the four types of intellectual property – how they grow and how they flow – cannot make wise decisions about using intellectual property to channel innovation. Also, people who are literate in one area (such as patent litigation) but know nothing about another area (such as trademark prosecution) are unable to see the forest for the trees and will have difficulty linking decisions in one area to overall organizational goals.
- Type
- Chapter
- Information
- Driving InnovationIntellectual Property Strategies for a Dynamic World, pp. 131 - 146Publisher: Cambridge University PressPrint publication year: 2008