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A Time for Change

from The James MacTaggart Lectures

Published online by Cambridge University Press:  05 August 2013

Bob Franklin
Affiliation:
University of Sheffield
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Summary

Greg Dyke's second MacTaggart Lecture states his vision for a new BBC, which involves melding the public-service tradition with the realities of the digital television market in order to forestall the emergence of a ‘digital underclass’.

Dyke's vision embraces a number of concrete programming proposals, including shifting the BBC's nine o'clock news bulletin to the 10 p.m. slot and the creation of two new children's channels. BBC1 will remain the ‘gold standard of mainstream television’ but will become more focused on entertainment, drama and factual programmes. Some programmes currently at the margins of BBC1's schedule will be given a higher profile slot on BBC2,which will broadcast more specialised ‘highbrow’ programmes. BBC3 will target a youth audience and while BBC4 will be ‘unashamedly intellectual’ and offer a televised amalgam of Radio 3 and Radio 4 with an emphasis on culture, music and arts. BBC News 24 will comprise the seventh BBC television channel. Dyke acknowledges that his vision will require the agreement of the BBC Governors and the Culture Secretary before it can be implemented.

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Chapter
Information
Television Policy
The MacTaggart Lectures
, pp. 229 - 236
Publisher: Edinburgh University Press
Print publication year: 2005

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